The logo is derived from the red flower of a Common Coral Tree, Sacred Coral Tree, Lucky Bean Tree, Umsinsi, (Erythrina lysistemon). An indigenous South African tree. It pays homage to the company’s name origin. It is regarded as a royal tree, and was planted on the graves of Zulu chiefs. It has many uses in agriculture, traditional medicine, and as a food source for numerous animals and birds. The tree connects many disciplines to support life and growth.